Short, Sweet, and to the Point
TikTok and Instagram Reels thrive on content that grabs attention in the first few seconds and doesn’t let go. Short-form videos work best when they’re quick to the punch, making viewers stop scrolling and stay engaged. Whether it’s a snappy tutorial, a punchline, or a fast-paced montage, less is more on these platforms. Audiences want bite-sized content that’s easy to digest, so keeping it concise is key.
Authenticity Over Perfection
The beauty of TikTok and Reels is that you don’t need a high-budget production to go viral. In fact, users crave authenticity over polished perfection. Whether it's a behind-the-scenes look, a day-in-the-life video, or user-generated content, viewers love feeling like they’re getting a real peek into your world. Relatable, genuine content tends to perform better because it feels like it’s coming from a friend, not a brand pushing an ad.
Trends, Sounds, and Challenges
If you’re not hopping on trends or using viral sounds, you’re missing out. TikTok and Instagram Reels are powered by what’s hot right now, and jumping on trending challenges or using popular audio can give your content a boost. But the trick is to make the trend your own—put your brand’s unique spin on it so it feels fresh and relevant to your audience. Bonus points if you can spark a trend of your own!
Larkable's Content Playbook
At Larkable, we know the ins and outs of what performs on TikTok and Reels. From crafting authentic content to jumping on the latest trends, our team of creators is here to help your brand make the most of these platforms. Whether you're looking to grow your following, boost engagement, or create viral-ready content, we’ve got the strategy you need to win the short-form video game. Let’s create something that gets people talking (and sharing!).
