Miles Deodorant
Because we ALL stink.
Objective:
Miles Deodorant is a hardworking, plant-based deodorant geared towards tweens and teens. Larkable teamed up with Miles to develop and implement a robust social and content program.
- Developed a rich social identity for Miles including an approachable and youthful brand voice
- Create regular, daily content for Miles including user-generated style content, photography, and videos
- Structured systems for managing social messages, answering questions, and increasing brand visibilty
As this was Miles' first big push for content, it was important for Larkable to identify and distill the types of content and trends that would define Miles' social presence.
Results:
With a "let's talk about it" approach to body odor, Larkable has been producing regular content for the Miles' brand. This playful, relatable content helps a younger audience connect with the brand in a way like never before -- all while reiterating the clean and plant-based emphasis Miles' is built around.
- Doubled Miles' viewership & followership day over day within the first month of content
- Launched and managed influencer and giveaway campaigns
- Monthly analytic reports keep the brand in the loop on standings, and help Larkable understand next month's content needs.
Miles approached Larkable without a clear content plan in sight. In just a few short months, Larkable has successfully established a robust social presence for Miles, and launched numerous campaigns that increase brand recognition, conversions, and ultimately, sales.
"Larkable is an engine of ideas with a natural ability to bridge brand, channel, and trend. And even better, they're delightful and collaborative in partnership."
